There are also known instant messaging applications like WhatsApp, Telegram, Facebook Messenger and more. These have succeeded thanks to the ability to send text, video and audio messages, as well as share files, without having to go through the costs of telephone company tariffs. Only through a data network 3G, 4G or wifi.
But there are those who in the past subverted this order with a more innovative proposal that few (or no one) had thought of betting: instant messaging for images or snaps. In fact we are talking about Snapchat, an app that also allows to mark the passage of the big ones of the industry. In fact we have seen how some of its functions have been incorporated into other apps … Do you hear WhatsApp or Instagram states? And your Stories?
But what is Snapchat?
If you comb some sugar, however few, you may have heard of this app but you do not know what it is. It is a messaging application that allows the user to take pictures and record videos to which to add text and / or drawings and then share them with their contacts. It has some peculiarity, such as the ephemeral of the time during which these messages are available. That is, the user who sends a photo or a video can set how long it will be visible by the receiver.
It has become very popular among millennials but also among celebrities, who download their versions for iPhone or APK format Android to communicate with their friends more spontaneously. It has also been done with a large space between the apps preferred for the sexting … and we do not have to explain the reason, right? In turn, it has become a means of communication for companies, which begin to use it as a form of relationship with their customers.
The figures of Snapchat
We talk about a messaging application and social network peculiar not only because of their differences from traditional ones, but also because of their idiosyncrasy. Although founded by three Stanford students, he has not settled in Silicon Valley but has settled in Los Angeles. He also ignored in his day the siren songs of Mark Zuckerberg, who intended to incorporate it into the Facebook ecosystem for an amount that was around 3,000 million dollars. Before the refusal made with Instagram to counteract its effect.
Its valuation in 2016 was 20,000 million, publicly listed, and has more than 110 million active users worldwide (although the answer to the question of how many users account varies depending on the source), with 60 % of them that contribute content in a timely manner. It is estimated that more than 9,000 images are shared per second and more than 10 billion daily video views.